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The sound of Europe Choosing Europe has a clear mission: to promote European culture and industry while strengthening our sense of belonging. We want to highlight the art, ideas and products created within our shared space. However, fulfilling this mission creates a difficult dilemma. If we only use European platforms and tools, we reach a…

Technical clothing beyond the global brands There is a well-known observation about pregnancy. Once you or someone close to you is expecting, you suddenly notice pregnant women everywhere. Not because there are more of them. Because you are paying attention. The same happens when you buy a new car. From that moment, you see the…

Are There Smartphones Made in Europe? Europe is rethinking its dependence on other parts of the world for important technology. Software has received most of the attention because it is easier to replace or adapt than hardware. But digital sovereignty is not complete if Europe does not also have control over the devices that run…

Exploring European Music Streaming Beyond the Global Giants We are not surprised by the success of apps that identify American products in order to suggest European alternatives. In fact, this reflects our work every week in this newsletter as we present quality alternatives made in Europe that contribute to the development of our region. We will leave…

The industrial logic of the European walking shoe There is a particular kind of satisfaction in finding the right tool for the job, one that fits not just the task, but also the values behind it. Lately, I’ve been thinking about how the digital spaces we inhabit shape the way we communicate. It is one…